Over the course of these two lessons we had to finalise our Digi-pak. To do this we had to ensure all 6 sides were complete to a high standard along with all content e.g. information and reviews were included.
Once completed we researched into the conventions of an advertising campaign, this includes; posters, magazine adverts, billboards etc.
When all of the conventions were listed, we had to produce examples of advertising materials and explain how they related to the conventions or how they rebel them.
After looking at examples and fully understanding how the use of digital technology has allowed for further marketing for the music industry we began planning our own advertising material.
Creating our on advertisement that will combine elements from both the video and the digi-pak allowed for us to be creative and unique regarding the content of our advert. Insure all three elements had a strong link was vital so that the audience is able to relate them back to one another. This has the potential to produce a wider market and thus gain a greater audience as hiving one element representing the video would not be enough to produce a wide enough target audience.
We used photoshop to create our advert. This allowed for an increase in creativity among our advertising resources. Photoshop allow you to erase or merge certain elements for example the back ground of the poster was white combined with an image from the digi-pak, being able to combine these to elements produced an overall striking advert.
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