Tuesday, 18 January 2011

Evaluation Activity 1 - Megan Clarke


In what ways does your media product use, develop or challenge or forms and conventions of real media products? (i.e. of film openings)

Setting/Location

The still frame above represents one of our locations used within our final coursework music video.
Typical conventions of a music video states that a variety of locations are used and that they relate to the narrative or genre of the song.
Our music video has a strong narrative that adds to our humor/spoof element. To comply with the conventions of setting and locations we filmed in several locations including Hyde Park, Holborn, a local cafe and inside three separate houses. Filming in different settings has
increased our creativity by producing variety and having our shots relate to our narrative directly.
Within a spoof video locations are typically well known or typically used e.g. high streets, train stations. Using well known locations highlights the randomness of the situation. For example, in The Blood Hound Gang's video for 'The Bad Touch' they filmed in a city location whereby their actions and costumes were out of the norm, this enhanced their theme of a spoof and effectively added humor to the music video. We used this example of a spoof video to understand the importance of using different locations.
Variety of settings are also important when having a highly narrative story line. Within our music video their is a running narrative (An attraction that is not reciprocated). To ensure the narrative is realistic different locations were an essential, to ensure the audience could understand the story line. In addition the choice of setting has enabled the lyrics of the song to comply with the narrative, for example when matt is situated in the cafe drinking coffee, while the lyrics mention coffee going cold.

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