The style of our video is a 'Spoof', however we decided not to follow this genre so strongly because we didnt want it to look like we were making fun of the song. So we decided to take a literal approach to the lyrics which meant that we involved a gorilla in our production. As the lyrics are, 'Pretty women walking with gorillas down my street.' We thought that this was a fun play on the lyrics and it wouldn't offend the artist. Our target audience was quite vague as we thought that we made a fun video that would be of interest to a wide audience, not a particular age group or gender. One of the reasons we decided to do a spoof was because we felt that there was a gap in the market for this type of video as it was uncommon for this type of video to be aired on television, and for them to look professional. Joe Jackson did not have an official video to this song so we had a lot of options to choose from but we felt like doing a spoof was the best option.
Our video also included an element of performance and theatrical acting, for example the picture above. We felt that this would help to put across the humour element to the audience successfully.
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