In what ways does your media product use, develop or challenge forms and conventions of real media products?
In this screen shot you can see that I am lip synching to the song. This shows elements of editing, we used lip synching through out the music video. Therefore it was a major part of the music video. This is the same as many other music videos so therefore does not challenge forms or conventions used, or does not develop conventions used as many music videos use this.
Lip synching is typically used in many music videos because it gives the impression that the artist is singing in the music video, obviously I was not going to sing the song, so we used lip synching over Joe Jackson's voice to make it seem as if I was singing.
We used lip synching by playing the song out load from a phone, therefore ensuring that I would sing in time to the music, and when we came back to upload the video, the lip synching would be in time because itwas in time as the music on the phone. This then gave us the opportunity for me to look at the camera whilst lip synching which is also another convention used in music videos.
Another example of editing that we used was in this screen shot, as Georgia punches me, the lyric used is 'dead'. We thought this would be good to use as it links with the scene created. This is another convention used in many music videos so therefore does not challenge real media products. However we did develop this idea as we planned to do this before hand instead of it being luck.
We firstly listened to the song and found if we were able to get the exact time this lyric is used we would be able to edit the video to fit this. On the day of filming we ensured that we had this scene done correctly to ensure there was no room for error.
Transitions were also used in editing, we used quick cuts to links different scenes so that the videos would link together. We had scenes filmed in London and others in our house, so obviously we need quick cuts to enable the scenes to flow together.
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