Evaluation Activity 1 - Megan Clarke

In what does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

Performance

Typical music conventions state that an element of performance is usually present, this includes; dancing, stage performance and playing of musical instruments.

Due to our music video being heavily narratively based a performance would interfere with the story line and produce confusion among the audience.

Not containing an element of performance means that our music video is challenging typic conventions and therefore deviating away from the norm.