Over the last few months we have been developing a vast bank of research, which enabled us to create a variety of ideas. In the initial stages of planning we choose a song, which was unusual in that it wasn't new, the decision came about after developing the idea of a love story. However, we felt doing a video which came across as serious was quite risky as if not executed correctly didn't look good. Therefore, we decided to take the cliché love story and put an unconventional spin on it. During the creation we tried to make the video, which was narrative, based, so we used the genre of the song as a way to do this. As mentioned earlier in the blog , the song is of the new wave genre which uses punk elements which is quite niche and individual . Therefore, we used this as influence for the unconventional take on the usual cliché love story.
Above is an image of the main character (Matt) getting ready for what the audience might presume as a big event. The next instance of this is when the female character (Megan) is also getting ready at what seems the same time, indicating they might be meeting each other. We used this as a way to introduce the initial love story theme.
The image above shows how we have used the new wave genre as inspiration for out narrative as it was included to shock the viewer. This is the first indication that the loves interest in fact a gorilla. The use of the gorilla in the video has been done to emphasis the unconventional nature of this particular love story. Initially, the video shows the boy and the girl getting ready, however the image above shows when the girl (Megan) in fact goes to meet the gorilla as opposed to meeting Matt. The inclusion of this shows the contradiction between the conventional love story and the unconventional one, which we are creating and that will unfold. Our research into the genre previously highlighted how the new wave genre wasn't conforming to the typical genres of the time so I personally felt a lot of emphasis needed to go on the fact that the love interest is a gorilla. This in turn highlights out emphasis to make the video narrative based, a convention, which we also obtained through various research tasks. As well as focusing on the portrayal of the lovetriangle we also wanted to make it humorous. One instance of this is when the male character (Matt) tries to make himself look like the gorilla in order to impress the female (Megan):
How does your video reflect research done into the style of the artist's other videos?
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