Evaluation of Michael Jackson by Matt Boulton

There are many conventions of a digipak. The example I am evaluating is Michael Jackson Greatest Hits. I chose this example as it will give me ideas on what is to be included in our CD digipak.

The artist name and album title is clear on the front cover, also showing an image of Michael Jackson. For the front cover, the background is just white, this works well because it makes the image of Michael Jackson stand out, also making the artist name stand out, being in red font. As you can see by the images of the other albums from the inside of the digipak, this is not unusual for Michael Jackson album covers, however comparing it o other artists greatest hits covers, this is not the conventional method used.

As you can see the inside cover has got a brief statement about Michael Jackson's music, for example, giving dates when the songs on the album were created. This is a good thing to have on the CD digipak as it gives the consumer information they may want to know.

At the end of the brief statement it gives the consumer pictures of the covers of all the songs albums in this greatest hits digipak.

The background picture for the inside cover is the legendary white shocks thats Michael Jackson wears. This picture is used as it is a picture that represents Michael Jackson through out his career, even though this is the greatest hits and that was the image from one of Michael Jackson's first albums.

The CDs are made to look like vinyls, which is another convention used. This works well because it gives the album a dated fell however is still a modern product.