This is the front panel of our digipak . With each panel we stuck rigidly to the conventions in order to give us a good idea and also to make it look as professional as possible. Here , we have used the industry recognised size for a digipak , we did this using a CD case to draw around . This was important as it gave us as idea of what the size of it will be . However, the main convention which we have used is using an element from the narrative . The gorilla is looking at the male character angrily as he is trying to take the female character and the female character is dismissing him as she loves the gorilla. We placed the male character forward as he is the main element and focus to the video. Another convention we have used is a title of the song and the composer , which we have decided to put in black and place this on top of a white backdrop. The reason for this is that the narrative which we have used is straightforward, therefore did not want to over complicate with a disruptive colour. We also feel it allows an emphasis on the characters. Another convention we have included is the use of quotes from music magazines which are commonly used to attract buyers.
This is the inside front panel. Again the main convention used is the use of the element from the narrative. The photo is of the love interest dreaming about the gorilla. We decided this would be a good inclusion as it emphasises her love of the gorilla to the audience . Also as the digipak is opened , the narrative is told through the positioning of the image.
This is the next panel and like the one above it uses the element from the narrative. With this layout and order we wanted to be able to tell the narrative through the images , the first one was of the girl thinking about the gorilla. Therefore , we decided to do the same to place focus on the gorilla . The fact that he is thinking about a banana emphasises the spoof theme of the video and the jokey nature of it. The decision to use this highlights the gorilla role during the video .
This panel is where the CD will actually be positioned. This layout is commonly used with other digipak's which we have research. Again , we have used an element from the narrative with the use of gorilla fur as the background. We feel this again highlight the lighthearted theme but will also fit in well with the idea of the gorilla.
One of the advantages of using a 6 paneled digipak is the amount of information which you are able to place in theme . One convention which we depicted was the use of song lyrics within one of the inside covers. We have only mentioned Joe Jackson once so far on the digipak so we have decided to use this panel as an almost dedication to him , but also giving the buyer information as they will know exactly what the lyrics are . We will use a photo of him as the background with background information of him written over it.
This is the final panel and will be the back cover. One common convention which we depicted was the use of a track list , which we have also done. Furthermore, the use of a barcode and copyright information was also a common elements. We have therefore incorporated all of these into our digipak design. We will use a screen shot form the actual video of the women and the gorilla walking off. Our decision behind this was to again reveal aspects of the narrative and highlight the main aspect of the video . We also feel it fits in the with the jokey theme which we have used throughout.
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