- During this period of 10 years the main source of entertainment for the public as a result the music industry suffered.
- In order to combat this the soundies were invented which was a coin operated machine which would show a 3-4 minute lip sync or dance routine accompanied with a piece of music. They were used in bars and clubs and were the earliest form of music video.
- This is a picture of what a soundies would have looked like:
1950's
- This was an important era for music and this signalled the rise of the teenage culture.
- Elvis Presley was prominent during this time, appearing in films as well as recording music
- Below is a clip from 'Love me tender' which starred Elvis Presley
1960's
The two main bands of this era were the Beatles and the Rolling Stones, both were world-renowned. Due to their popularity worldwide The Beatles released television shows, which would again enable an outlet to for their fans in the UK. Below is a clip from 'hard day's night’:
As mentioned the purpose of this was to keep their fans in this country keen yet it also enabled an emphasise on the teenage up rise which was occurring. The video above is very 'youth orientated' and serves to highlight the growing segregation between old and young. This was in 1964 and highlighted the rebellion, which occurred.
1970's
- Rolling stones started out in the 1960's yet came to prominence in the 1970’s, like the Beatles they too would release videos as an outlet for the fans to view music, and find out more it was like to be in a band.
- The main purpose was again to keep the British audience keen whilst the band was performing abroad.
- This below is one of the many concert videos which were filmed:
They benefited both audience because as mentioned they were able to get more information of their favourite band yet also allowed the band themselves to get across messages.
Bohemian Rhapsody
This is seen as the most commercially successful and popular music video of the era ; combining various editing techniques and performance to create an extended video . Watch it below:
- This was so successful and popular as it was seen as unusual and difference and when it was created it was often seen as a risk and they were unsure at how it would be perceived. One of the unusual techniques was its length and the trailing heads.
- The music video appealed to audiences and kept the video at number one for 9 weeks.
- The video has now become the basis of many pop videos with conventions used being common in most music videos, which are now created.
1980's – MTV
- MTV started transmission in 1981.
- The first song played was ‘Money for nothing by Dire Straits’ a song which has gained a reputation due to it’s video; often considered one of the greatest of all time:
- The video has gained its reputation due to it’s use of MTV, the music video incorporates the channel and other music video’s making it almost and advertisement for the channel.
- By 1985 the channel had 18 million viewers worldwide.
- The introduction of the channel was solely to promote music with the use of a video, the channel enabled fans to view their favourite songs off the television.
Thriller
Directed by John Landis, the same director of ‘American werewolf in London’.
This is the video below:
The video itself subverts typical conventions of a music video:
- Length of shot
- 13-14 minutes long
- Elements of the song are repeated.
- Breaks of the song with the story line.
- Acting for Michael Jackson.
- No musical performance on stage.
- Sound effects.
Beyonce - Crazy in love
The video below is Beyonce’s Crazy in love and it is an example of how music video’s objectifies the female body:
Music video techniques used:
- Provocative clothing to emphasise features
- Slow motion on editing when shot of the female body is shown
- Variety of shots around the body
- The chirography is seductive/sexual
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