The video lasted 6 minutes in total, creating a new phenomenon which is now known as a music video. This video in particular created a set of conventions which later videos followed. These conventions are;
- A variety of shots and viewpoints
- Fast-Cuts and Pacing
- Dramatic lighting
- Performance
- Audience Representation
- Costume/Appearance
- Visually appealing aspects to the audience
- Strong Colours
- Fantasy Elements
- Humour Elements
- Narrative
- Different Locations
- Plays on real life
- Has an enticing hook
- Ironic Endings
- Spoof Element
- Choreography
The length of a music video is normally around 4 minutes and for the duration of 2 minutes of s music video it will contain twice as any camera shots and edits as a feature film.
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