Animatic Storyboard

Below is our animatic storyboard which has been created by individually filming each frame and then cutting them in order to fit the song. This method is important as it allows a development of the storyboard and see how the video will look . We feel the amimatic storyboard is a very handy tool however , it is very hard to frame every single change in shot . For instance during the first chorus Matt walks towards the camera miming which will take 7 seconds ; this is a long time to hold a shot and looks like we have used not variety. We have tried to keep timings as perfect as we can however , on the days of filming it is possible that changes will be made .

Lesson review (reinforcement of target audience) - 12/10/10

Whilst completing the storyboarding we felt it important to consider the target audience of our music video as it is important to keep them in mind when creating the actual video in order to make it appeal but also important for the promotion of the video i.e CD cover. Earlier on in the beginning stages of the planning we wanted to make the target audience anyone ; trying not to make it too specific meaning anyone can watch it . However, we have now thought that maybe we should be more specific with out audience choice . Therefore , we research a little bit into Joe Jackson and found out that no music video was created for the song therefore creating a music video is a perfect opportunity to appeal to people who like new wave music. As well as this we also feel the lighthearted tone means that a younger audience is appropriate . With this in mind we can begin to emphasise the abstract nature of the video this can be done by using close ups to reveal obvious and exaggerated facial expressions (being just one example) in order to portray this story line .

Lesson Review - 11/10/10

The development of the music video was achieved by the near completion of the storyboards. Below are just a few snapshots of the storyboards which we completed during the lesson:

The storyboarding has helped alot during the planning process as while we are going through each frame we question each choice within the group . This is important as it enables us to alter anything which might not work . During the lesson we played around with certain ideas yet we have decided to keep most of the original ideas in the lyric breakdown , however we have decided to change the gorilla taunting . Instead , the male charcter will be caught looking at the couple which will provoke the gorilla causing a confrontation.

Main events (idea development)

During the planning of the music video we have undertaken a number of processes in order to come to a final outcome . The storyboarding process is very important , as it enables detailed planning of shot variety and the narrative of the video . Below is the 6 main six events within the video.

1. Matt and Megan get ready (charcters established)
2.Matt sees the gorilla and Megan together for the first time
3. Banana feeding.
4. Matt tries to make himself look like the gorilla
5. The gorilla grooms Megan
6. The fight

Listing out the main events of the video was important as we were able to match it to the lyrics and then begin mapping out the shot types , mise-en-scene ect.

Lesson review (idea development) 5/10

During today's lesson we began storyboarding our idea for our music video and this process is important as it allows you to be creative with shot choices. Using out lyric breakdown from a couple of lessons back we began to choose what type of shot we want . After deciding what we want we then draw down to give a rough idea and make sure we note down each change in shot. The images below show the first few slides of our story boards:


The images shown above are just two of the slides which we completed in class ; we actually did six in total revealing 30 shots. The storyboard is a long drawn out process however as mentioned it enables creativity but also allowed us to review our ideas . This process has meant we are altering or idea a little bit as we feel something else would work better for the video.

Using Lip Syncing 4/10

From the start we wanted to include lip syncing in our music video because it worked well in our Prelim music video. We decided that Matt should do the lip syncing because he played the character well. One of the main problems with the music videos from previous year was the lack of confidence with the lip syncing so using someone confident is important. Lip syncing plays a main part in our idea because the narrative is a male who likes a girl but cannot understand why the girl is with a gorilla . Therefore, using lip syncing allows an emphasise on this male character ; he is the central part of the narrative its almost like he telling the story himself.

Music video analysis Megan Clarke - Cooler Than Me

Mike Posner - Cooler Than Me

This particular music video conveys many of the typical music video conventions. The artist has take a lyrical approach to some parts of the songs, for example he quotes 'designer shades just to hide your face' in reference to this he displays several females wearing sunglasses.

Not only does the artist take a lyrical approach to certain aspects of his song but he also includes performance and lip-syncing.
This conveys a certain representation of the artist which appeals to the target audience of youth culture.

The video is very current and up-to-date within the youth culture, it uses special affects to make this video more vibrant and interesting, this includes dramatic lighting and enhancing colours within shots.

The most noticeable thing about this video is that the narrative compliments the pace of the video, this is clear as the pace of the song changes several times from a slow tempo to an upbeat fast moving pace, he conveys this by using fast cuts and the use of a club atmosphere.

This promo does follow the basic conventions for a modern music video, it also is representative of its audience and genre.