Planning and research stage
During the creation of the music video we has used digital technology extensively which has aided us in the research/planning , construction and finally the evaluation stage of the project. The research and planning stage gave us the opportunity to use a variety of equipment , however the main piece of digital technology used was the Internet. The use of Google enabled us to search specific conventions of a music video. As well as finding out general information we were also able to use the Internet as a way find specific examples . We did this by using Youtube , which allowed us to watch music videos and depict conventions which were commonly used.
This was extremely important as it allowed us to gain a bank of background information. Another tool which proved very effective was the blogger website. This allowed us to display all findings from research and keep a log of each lesson which allowed for developments to be shown . It was used throughout each stage of the production process and allowed for each group member to place their own information and research to create and extensive bank of research.
We also used the Internet to gain background information on the artist Joe Jackson. This was important as it enabled us to find out more about the genre of music which he created , the new wave genre was an important element of the video as it enabled us to create this unusual love triangle which the video is based heavily on.
Construction
Construction
During this stage , digital technology was extremely important ; not only did it enable us to shoot the video but also allowed us to edit the piece. The first piece of technology used was the camera which allowed us to capture moving images. We were able to be creative with this as we could use a variety of shots to help display the narrative:
Another piece of equipment which was extremely important was the Imovie HD software , an industry renowned piece of equipment which allowed us to cut and edit clips. We used this to construct the video and whilst using it were able to apply effects over the video . It allowed us to slow down clips and also add transitions into the video. This software was very useful for us as it allowed us to place the song over the video and ensure lip-syncing was perfectly precise and also on time.
Again , we were able to use this Internet at the construction stage . We used 'Vimeo' to upload out video . This was important as it allowed us to distribute our final video .
Evaluation
The main piece of technology used in the evaluation stages of the project was the Camera . This allowed us to interview pupils to see what they thought about our project. This was important as it meant we were not restricted and could hold a conversation and really get peoples thoughts and opinions on what we had done. Similarly , we used Youtube to distribute the clips and allow us to place them on the blog.
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