Lesson review (reinforcement of target audience) - 12/10/10

Whilst completing the storyboarding we felt it important to consider the target audience of our music video as it is important to keep them in mind when creating the actual video in order to make it appeal but also important for the promotion of the video i.e CD cover. Earlier on in the beginning stages of the planning we wanted to make the target audience anyone ; trying not to make it too specific meaning anyone can watch it . However, we have now thought that maybe we should be more specific with out audience choice . Therefore , we research a little bit into Joe Jackson and found out that no music video was created for the song therefore creating a music video is a perfect opportunity to appeal to people who like new wave music. As well as this we also feel the lighthearted tone means that a younger audience is appropriate . With this in mind we can begin to emphasise the abstract nature of the video this can be done by using close ups to reveal obvious and exaggerated facial expressions (being just one example) in order to portray this story line .