Main events (idea development)

During the planning of the music video we have undertaken a number of processes in order to come to a final outcome . The storyboarding process is very important , as it enables detailed planning of shot variety and the narrative of the video . Below is the 6 main six events within the video.

1. Matt and Megan get ready (charcters established)
2.Matt sees the gorilla and Megan together for the first time
3. Banana feeding.
4. Matt tries to make himself look like the gorilla
5. The gorilla grooms Megan
6. The fight

Listing out the main events of the video was important as we were able to match it to the lyrics and then begin mapping out the shot types , mise-en-scene ect.

Lesson review (idea development) 5/10

During today's lesson we began storyboarding our idea for our music video and this process is important as it allows you to be creative with shot choices. Using out lyric breakdown from a couple of lessons back we began to choose what type of shot we want . After deciding what we want we then draw down to give a rough idea and make sure we note down each change in shot. The images below show the first few slides of our story boards:


The images shown above are just two of the slides which we completed in class ; we actually did six in total revealing 30 shots. The storyboard is a long drawn out process however as mentioned it enables creativity but also allowed us to review our ideas . This process has meant we are altering or idea a little bit as we feel something else would work better for the video.

Using Lip Syncing 4/10

From the start we wanted to include lip syncing in our music video because it worked well in our Prelim music video. We decided that Matt should do the lip syncing because he played the character well. One of the main problems with the music videos from previous year was the lack of confidence with the lip syncing so using someone confident is important. Lip syncing plays a main part in our idea because the narrative is a male who likes a girl but cannot understand why the girl is with a gorilla . Therefore, using lip syncing allows an emphasise on this male character ; he is the central part of the narrative its almost like he telling the story himself.

Music video analysis Megan Clarke - Cooler Than Me

Mike Posner - Cooler Than Me

This particular music video conveys many of the typical music video conventions. The artist has take a lyrical approach to some parts of the songs, for example he quotes 'designer shades just to hide your face' in reference to this he displays several females wearing sunglasses.

Not only does the artist take a lyrical approach to certain aspects of his song but he also includes performance and lip-syncing.
This conveys a certain representation of the artist which appeals to the target audience of youth culture.

The video is very current and up-to-date within the youth culture, it uses special affects to make this video more vibrant and interesting, this includes dramatic lighting and enhancing colours within shots.

The most noticeable thing about this video is that the narrative compliments the pace of the video, this is clear as the pace of the song changes several times from a slow tempo to an upbeat fast moving pace, he conveys this by using fast cuts and the use of a club atmosphere.

This promo does follow the basic conventions for a modern music video, it also is representative of its audience and genre.

Music video analysis (Use of conventions) - By Alex Nugent

The main hook within the video is the romance between the two characters within the group ; this has been resented with the use of lip syncing which creates emphasis on each character , when each one signs the focus switches to them . Below is an example of lip syncing from each member :

Hear we see the lead Singer with the opening lines of the song this is turn establishes himself as one of the components of the narrative. Here he sets up the idea of a romance or a love interest which is later emphasised with the use of quick changes in shot from the male to the female (shown below)



This technique is implemented throughout to emphasise a relationship . The technique is what we wanted to use in our video , by lip syncing the lyrics you are able to highlight the narrative more clearly. The way each member also looks into the camera is almost like there talking to someone straight in front of them (this is shown with the first screenshot placed which shows the lead singer looking directly at the camera).

Here the video uses quick cuts to move locations and settings from one place to another it allows the movement of the narrative by changing to characters but mainly different locations. the fast paced cuts fit well with the distinctive back beat within the song which has been created using a synthesizer. Below reveals the change in locations from one shot to another :

The use of dramatic lighting creates a sombre atmosphere ; this is highlighted with the emphasis of contrast between the light and the dark . The use of shadows on the face in my view emphasis drama within video and create atmosphere as it draws the attention of the facial expressions. Below is one of the many example of this being used :

Use of music video conventions:

• Dramatic lighting
• Narrative
• performance
  
• Lip syncing
  

By Alex Nugent

Breakdown of music video by Matt Boulton

Professor Green is a fairly new artist, who's videos are not that well known, there are different conventions used in the video 'Monster'. This video is a good example to show lip synching:

Lip synching is used to show an element of performance. In this screen shot you can see that he is lip synching along to the song. He does this throughout the whole song.

A narrative is used in this video, as it is about a girl who thinks she is going into a fairground ghost train, but when she enters it, its p

rofessor green singing. Conventions are used to show that it is a ghost train.

Shots like these are also used to show the dramatic lighting, this creates the atmosphere and shows how it is meant to be a ghost tr

ain. This also links with the girl in the ghost train as it can show her reactions to the scary people and things in the video.

Shots are used to show the women in the video as it links with the provocative language used in the song.

Breakdown of a Music Video

Michael Jackson's videos made history and all his videos involve choreography which showcase his talents. All his videos involve a narrative and switch from dialogue to lyrics. Smooth criminal was particularly popular and was well known for Michael's use of a particular dance move, "The Lean".

Choreography is shown here involving extras who mirror Michael's moves.

Michael Jackson also involved an element of performance in his video, where he gets up on stage and sings into a microphone to the audience in the video.

-The video constantly switches from the dialogue to the lyrics.