Creativity during the project

During the last 10 weeks we have spent much time on planning every aspect of our music video and we tried to leave no stone unturned. This process meant us depicting aspect from real media texts and then applying it to our own idea and then finally editing the video in order to make the final outcome look professional. Within each process we have been creative and used equipment effectively and efficiently.

Firstly, as mentioned we have used sites like Youtube in order to get an idea of what conventions are used within music videos, how they can be specific to each genre of music. We looked at a range of examples yet we felt the idea of doing a spoof was the best idea and also incorporating miming. We decided to choose a song, which we felt this was possible so when we choose one we wanted to go against the norm and do something different. Therefore, the project as a whole was creative, instead of using a normal love story we decided to use a gorilla as a rival within a love interest. The creativity came with the development of an idea, which is unique and different and suited the genre of music, which we used. We were also creative with the use of mise-en-scene as we placed the characters in certain situations and managed to twist them in order to suit the unconventional plot line. For instance, on specific lines of the chorus of ‘something going wrong around here’ we used banana feeding as a way to emphasise the strangeness of what was going on within the video. We were also creative with costuming, trying to make the main character look like a geek. We also used things like make up for a fight scene to make a black eye again showing our creativity with mise-en-scene.

During both the filming process and the editing process we also tried to be creative in order to emphasises the spoof theme within our video. We used quite straightforward shoots but managed to use them creatively, for instance we used close ups to introduce characters. The use of the tripod during the fight scene allowed us to get overhead shots with the camera looking down at the floor, again emphasising creativity as we tried to avoid using medium shoots throughout The editing process was important and we tried to make great use out of the software. For instance, we used slow motion over a few clips in order to emphasise the stupidity and also the bizarre nature of what was going on in the shot. This software was important during the fight scene at the end. As well as slow motion we also used still frames to show Matt’s character motionless after being beaten up and also fades in and out in order to make the piece flow. Overall we feel we were creative with quite a lot of the video.