Evaluation activity 2 and Evaluation activity 3

Evaluation activity 3 - Audience feedback

The main positives which can be drawn from this audience feedback is the fact that our focus on narrative was successful . Each person who i interviwed stated how they clearly understood the narrative and that it stood out well. Therefore, our goal was achieved as we used lyrics effectively to portray this. However , the main drawbacks of the video was the lack of shot variety and also how some actions within the video seemed either a little out of place or hard to follow.

What did you learn from your audience feedback?

Looking at the video you can see that we learned a number of things from the feedback we got from the audience. We learned what we could've been improved for example, the length of shot and variety of shot. While looking back at our video we also thought that if we had the chance to re-do/improve the coursework we would change that anyway. We felt that we should've spent more time on our advert as we put a lot of our efforts as a group into the digi-pak design and production, so we thought that the advert would've looking more professional had we spent more time on it. We also learned what the audience liked the most about our production which was good to hear because it meant that we successfully put across the right emotions to the audience as they understood the humour element to our spoof video.

Evaluation of advert - Discuss how your advertisement uses typical conventions of layout.

(Click to enlarge)

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Above is our finished advertisement . (Click to enlarge)

Discuss how your digipak use typical conventions of layout.

Discuss how your digipak use typical conventions of layout. by Matt Boulton

This is the inside right cover of the digipak, as you can see there are a few conventions that are here that re used in many conventions. Firstly we have used lyrics so that people can read the lyrics to the song if they want to. Many digipaks use this convention. We have also added a picture of Joe Jackson for people who do not know who Joe Jackson is, and finally we have kept the bright colour theme so the digipak seems more appealing.

Discuss how your digipak backcover use typical conventions of layout by Alex Nugent

This is the back cover of our digipak. It subverts typical digipak conventions in a number of ways. Firstly, we have used an image form the video, which allows a theme to run through out. We choose one of the final images of the video with the gorilla and Megan holding hands. We have used this as it emphasis on the main aspects of our video. Furthermore , we have used smaller details, which are used on every digipak , in this case the use of the barcode and the image of the record label . Both of these are positioned in the correct places, which we found from an actual digipak. However , the main convention we have used is the song list , which gives listeners information of other tracks on the CD. We have positioned them correctly by allowing the font to go across the page and being listed one after the other. We also numbered the tracks , which is also done on digipack and CD cases.

Discuss how your digipak use typical conventions of layout by Megan Clarke

The following section in our digipak follows several of the stereotypical conventions digipaks abide by. For example, the middle section of a digipak is always where the physical material is stored (The CD), to insure this convention is followed we created a section especially for it. This convention is very practical as it encases the CD insuring it is not damaged.

The background of this section is going to be an image of gorilla fur. This follows typical conventions as it relates to the theme of the entire digpak.